Great Consumer®

Our unique approach to investing in emerging markets

The Great Consumer is Mirae Asset's unique investment strategy. This proprietary strategy responds to the long-term sustainable growth in the emerging markets created by the newfound purchasing power of the middle class. Over the next thirty years we forecast accelerated growth rates driven by population size, economic prosperity, urbanization, income expansion, and younger workforces across emerging economies.


The Great Consumer investment strategy identifies the markets that are expected to enhance the global economic landscape and helps companies capitalize on these new and growing consumer bases.